Every category is unique and as a result each project is tailored depending on your specific needs. In order to help you understand what shopper insights can deliver however we have grouped some common questions into main categories:

Shopper Psyche
Traffic Index
Tipping Factors

What does Shopper Psyche deliver?
What drives, motivates and influences the shopper is a key area of insight for our clients. Here is an example of just some of the questions that can be answered:

Outputs	Actions expected from Outputs	ROI
Shopper profiles Shopper segmentation & life-stage Shopper missions Shopper styles Planning Repertoire Channel choice Usage / consumption influences Consumer influences Barriers to purchase Category role Category definition	Shopper targeting Shopper & consumer profiling Category, channel & brand strategies	Increased brand share

Oblique has the largest shopper database in Australia and as such, many of your shopper’s measures can be compared to the overall shopper. It’s all good and well knowing who your shopper is, but unless you know how & why they are different, we think that you are only getting half of the story.

What does Traffic Index deliver?
How traffic moves around your category in relation to the total store is a key area of insight for our clients. Here is an example of just some of the questions that can be answered:

Outputs	Actions expected from Outputs	ROI
Total store traffic Conversion to category from store traffic to aisle, browser and ultimately buyer status Conversion of traffic to category & aisle rejecter status Effectiveness of promotions, gondolas and other off location activity on store traffic and sales % of sales from gondola versus the shelf and other locations in store	Optimum location for category Optimum adjacencies and aisle companions Improved promotional efficiency	Realise the potential basket size for your category

Oblique has the largest shopper database in Australia and as such many of your shopper’s measures can be compared to the overall shopper. It’s all good and well knowing what your shoppers do inside the supermarket, but unless you know how this compares across all other categories, we think that you are only getting half of the story.

What does Tipping Factors deliver?
What ultimately clinches the deal at the point of purchase is a key area of insight for our clients. Here is an example of just some of the questions that can be answered:

Outputs	Actions expected from Outputs	ROI
Promotional influence on planned, usual & impulsive behavior Incidence, role & impact on behaviour of out of stocks In-store influences on shopper behaviour and style Influence of others Decision trees Shelf layout preference	Promotional strategy Shelf strategy Range strategy Pricing strategy Point of Purchase strategy	Increased brand influence

Oblique has the largest shopper database in Australia and as such, many of your shopper’s measures can be compared to the overall shopper. It’s all good and well knowing what influences your shopper in store, but unless you know how & why they are different, we think that you are only getting half of the story.