Whilst we recognise that others use internet based methodologies to collect shopper insights, we believe that it is impossible to understand what is really happening when people shop unless you are actually there at the time when they are doing their shopping. As we all know, what we say and what we do are two completely different things.

Ongoing validations that we conduct to compare shopper data collected via online methods and in store methods consistently reveal that what a shopper thinks they do when sat at their computers with a nice cup of tea can be a million miles away from what is observed in the real world when that same person is actually shopping.

We also recognise that the main reason why online methods have been used historically iis due to the cost prohibitive nature of a fin store shopper study. We know that your research budget is not a bottomless pit, we understand your need to get the best value for money possible and for these reasons, we have devised the best solution. Please contact us to find out more.