Firstly, our product… not only do we provide the most robust methodology at a fraction of the cost, but we also have the largest shopper database in Australia; Shopperpedia. As such, many measures collected for your specific category can be compared to any - or all - other categories in the supermarket. It’s all good and well knowing everything there is to know about your shopper, but unless you know how & why they are different from other shoppers, we think that you are only getting half of the story.

Secondly, our delivery… we don’t just provide data we deliver insights & intelligence. We see our role as your business intelligence partner. For this reason, our measurement stick has the provision of facts as the first step in an 8-step process. Yes the facts are critical, but unless you can do something with them, they are simply the nice to know. We don't deliver nice to know, we deliver Return on Investment. Please see our case studies for more.

Thirdly, our people… due to Oblique’s heritage in category management consultancy, your client service manager is trained to be an independent business advisor, not just a project manager. You are making a big investment into shopper insights and we take the responsibility of your understanding very seriously.